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Insurance Leads for Agents & Brokers

by Alice Scott · Updated May 06, 2026 ✓ Verified Data

LeadsPlease provides targeted insurance leads as downloadable mailing lists for agents and brokers across the United States. Whether you sell life insurance, health insurance, Medicare Supplement, auto, homeowner, or final expense policies โ€” we have a lead list for your campaign. Our insurance leads combine 210+ million US consumer records with insurance search intent data, identifying prospects who have recently searched online for insurance coverage. Filter by age, income, homeowner status, ZIP code, and insurance intent signal. Download instantly as a CSV. No contracts, no subscription.

Build My Insurance Leads List

Insurance Lead Types

Match your list to your product line. LeadsPlease offers targeted lead lists for every major insurance vertical.

Life Insurance Leads

Target homeowners aged 30โ€“65 with income and homeowner status filters. Ideal for term life, whole life, and universal life insurance campaigns.

Medicare & Senior Insurance Leads

3.5M+ seniors turning 65 each year plus 65M+ Americans age 65+. Filter by birth month for T65 campaigns, or target Medicare Supplement and Advantage prospects.

View Medicare Leads →
Health Insurance Leads

Target self-employed adults, small business owners, and households without employer coverage. Filter by income, age, and household size.

Homeowner Insurance Leads

738,000+ new homeowners added each year. New homeowners are among the most responsive insurance prospects โ€” they need coverage immediately after purchase.

View New Homeowner Lists →
Auto Insurance Leads

Target car owners and households with multiple vehicles. Filter by age, income, homeowner status, and geography to reach your ideal auto insurance prospect.

Final Expense Leads

Target seniors aged 65โ€“85 for final expense and burial insurance campaigns. Filter by income, homeowner status, marital status, and gender.

View Final Expense Leads →

Know Which Prospects Are Actively Shopping for Insurance

Most mailing lists tell you who someone is โ€” age, address, income. LeadsPlease insurance intent data tells you who is actively looking right now.

Our insurance intent signal identifies consumers who have recently searched online for life insurance quotes, health insurance plans, Medicare coverage, homeowner insurance, or auto insurance policies. These are warm prospects โ€” they've raised their hand. You're not starting cold.

  • ✓ Prospects searching for life insurance quotes online
  • ✓ Consumers comparing health insurance plans
  • ✓ Seniors shopping for Medicare Supplement or Advantage coverage
  • ✓ New homeowners seeking homeowner insurance quotes
  • ✓ Drivers comparing auto insurance rates
  • ✓ Intent signal refreshed monthly โ€” active shoppers, not stale data

Intent data is available as an add-on filter when building your insurance leads list. Contact us to enable insurance intent targeting on your next order.

Ask About Insurance Intent Data

How Do I Buy Insurance Leads from LeadsPlease?

Build and download your list in under 5 minutes. No phone calls, no forms, no subscription. Fully self-serve and online.

  1. 1

    Choose Your Geography

    Select the states, counties, cities, or ZIP codes you want to target. Cover your local territory or an entire region.

  2. 2

    Apply Your Filters

    Narrow by age, income, homeowner status, marital status, and insurance intent signal to match your ideal prospect profile.

  3. 3

    See Count & Price Instantly

    The list builder shows your exact record count and total cost before you pay โ€” no surprises, no hidden fees.

  4. 4

    Pay & Download

    Pay by credit card and download your CSV immediately. Open in Excel, Google Sheets, or import into any CRM or dialler.

What Data Fields Are Included?

Included in Every Record:

Filters to Narrow Your List:

Build your ideal insurance prospect list using 100+ demographic selectors. Download as CSV or Excel โ€” ready to import into your CRM or dialler.

What Does an Insurance Lead Record Look Like?

Sample CSV Record โ€” Life Insurance Lead

FieldValue
First NameMichael
Last NameTorres
Mailing Address1847 Pinewood Drive
CityNaperville
StateIL
ZIP60540
Phone(630) 555-0217
Emailm.torres@gmail.com
Age42
HomeownerYes
Est. HH Income$100,000โ€“$149,999
Marital StatusMarried
GenderMale
Insurance IntentLife insurance search ✓
FormatCSV โ€” instant download

Key Characteristics:

1. Insurance Intent Signal โ€” Not Cold Data
The insurance intent flag means this person recently searched for insurance coverage online. They're actively shopping โ€” you're not interrupting them with an unsolicited pitch.

2. Rich Demographic Context
Income, homeowner status, age, and marital status let you filter to the households most likely to need and qualify for your specific product โ€” before you spend a penny on outreach.

3. Ready to Use Immediately
The CSV downloads in minutes and imports directly into your dialler, CRM, or direct mail platform. No integration required, no waiting.

4. 98%+ Accuracy Guaranteed
Use within 30 days of purchase and LeadsPlease guarantees 98%+ mail deliverability. If records fall short, we replace them โ€” no questions asked.

Pricing โ€” Simple & Affordable. No Subscription Required.

Pay per record. The more you buy, the lower the cost per lead. No contracts, no minimums, no setup fee.

Consumer Insurance Leads (Most Popular)

From 12.5¢ per record

  • Min. 1,000 records · $124.95 · Name & address
  • Add email · from 30¢/record · min. $299.95

Best for:

  • Life, health, auto & final expense
  • Age, income, homeowner filters
  • Geography โ€” state / ZIP / radius
  • Instant CSV / Excel download

New Homeowner Insurance Leads

From 39.8¢ per record

  • Min. 250 records · $99.50 · Name & address
  • Add email · from 79.6¢/record · min. $199.00

Best for:

  • Homeowner & life insurance agents
  • Weekly deed-transfer trigger data
  • 0โ€“90 day post-purchase window
  • Instant CSV / Excel download

Medicare & Senior Insurance Leads

From 12.5¢ per record

  • Min. 1,000 records · $124.95 · Name & address
  • Add email · from 30¢/record · min. $299.95

Best for:

  • Medicare Supplement & Advantage agents
  • Filter by age 65+ or birth month (T65)
  • Income, homeowner, marital status
  • Instant CSV / Excel download

Volume discounts apply automatically. Prices drop as volume increases โ€” 2,500 records at 24.82¢, 5,000 at 19¢, 10,000 at 15¢. No subscription, no setup fee. See full pricing table →

Why Buy Insurance Leads from LeadsPlease?

Insurance Intent Data โ€” Not Just Demographics
Most list providers give you a demographic profile. LeadsPlease goes further โ€” our insurance intent signal identifies consumers who have recently searched for life, health, Medicare, auto, or homeowner insurance online. You're reaching active shoppers, not just people who fit a demographic profile.

Every Insurance Product Line Covered
One provider for all your prospecting needs โ€” life, health, Medicare, auto, homeowner, and final expense. Filter to the right age, income, and homeowner profile for each product and download separate lists per campaign.

Instant Self-Serve Purchase
No phone calls, no waiting for a quote. Build, filter, price, and download your insurance leads list entirely online in under 5 minutes.

98%+ Accuracy Guaranteed
Use your list within 30 days and we guarantee 98%+ mail deliverability. If records don't meet that standard, we replace them. Data updated every 30 days.

DNC-Scrubbed Phone Numbers
Phone numbers are scrubbed against the National Do Not Call Registry before delivery โ€” so every telemarketing campaign starts compliant.

No Contracts or Minimums
Buy 500 records or 500,000 โ€” no minimum order, no subscription, no contract. Pay per list, scale up or down whenever your campaign changes.

Data Quality โ€” 25 Years of Accurate, Affordable Lists

LeadsPlease has been voted Best List Broker by Business.com for multiple years running. Our data quality standards are why thousands of insurance agents and brokers trust us for their prospecting campaigns.

98%+ Mail Deliverability
Consumer mailing lists carry a 98%+ deliverability guarantee when used within 30 days of purchase. Document bounced mail and we'll replace qualifying records.

90%+ Email Accuracy
Email addresses are verified in real-time using ZeroBounce and carry a 90%+ accuracy guarantee. Always use professional email marketing software for bulk campaigns.

Monthly Data Refresh
Our consumer database is refreshed every 30 days โ€” address changes, demographic updates, and new movers added monthly โ€” so your list reflects current residents.

Founded 2001 โ€” 25 Years of Experience
LeadsPlease has been building targeted mailing lists since 2001. A+ BBB rating. Voted Best List Broker by Business.com. Thousands of satisfied agents across the US.

Other Lead Lists for Insurance Agents

Medicare Leads
Dedicated Medicare leads page covering Turning 65, Medicare Supplement, Medicare Advantage, and Final Expense leads with intent data and AEP timing guidance.

Turning 65 / T65 Lists
3.5M+ seniors aging into Medicare each year. Filter by birth month to mail exactly 3 months before eligibility โ€” the highest-response window for Medicare agents.

New Homeowner Lists
738,000+ new homeowners added each year. New homeowners are among the best prospects for homeowner, life, and umbrella insurance campaigns.

New Mover Lists
1M+ new movers per month. Moving triggers insurance reviews across auto, homeowner, health, and life โ€” a strong multi-product prospecting opportunity.

Consumer Mailing Lists
210M+ consumers with 100+ filter options. Build any insurance prospect list by age, income, homeowner status, or lifestyle segment.

Frequently Asked Questions

Insurance intent data identifies consumers who have recently searched online for insurance coverage โ€” life insurance quotes, health insurance plans, Medicare options, auto insurance rates, or homeowner insurance. Unlike a standard demographic list (which targets by age and location), an intent-enriched list targets people who are actively shopping right now, making them significantly warmer prospects. The intent signal is refreshed monthly.
A LeadsPlease insurance leads list is a targeted mailing list โ€” a downloadable CSV or Excel file containing the names, addresses, and (where available) phone numbers and email addresses of consumers who match your insurance prospect criteria. You use the list to run your own direct mail, email, or telephone outreach campaign. It is not an inbound enquiry, form fill, or live transfer.
For life insurance, the most effective filters are: homeowners aged 30โ€“60, household income $50,000+, and married. Adding the life insurance intent signal identifies prospects actively searching for coverage. New homeowner lists are also excellent for life insurance โ€” new homeowners often review all their insurance needs at once.
For Medicare Supplement and Medicare Advantage campaigns, Turning 65 (T65) lists filtered by birth month deliver the best response rates โ€” reaching seniors exactly 3 months before their Medicare eligibility date. For broader senior campaigns, filter consumer lists to age 65+ with income and homeowner selectors. See our dedicated Medicare Leads page for full details.
Consumer insurance leads (mailing list, name & address) start at 12.5ยข per record โ€” $124.95 for 1,000 records. Adding email addresses starts at 30ยข/record ($299.95 minimum). New homeowner leads start at $99.50 for 250 records. The cost per record drops with volume. No subscription, no setup fee.
On average it takes about 2 minutes to build, purchase, and download your list. The CSV is ready to open in Excel, Google Sheets, or import directly into your CRM or dialler immediately after purchase. No waiting for a sales call, no setup required.
Yes. Phone numbers included in LeadsPlease consumer lists are scrubbed against the National Do Not Call (DNC) Registry before delivery. Always verify your compliance obligations with applicable state regulations and insurance carrier guidelines before running telemarketing campaigns.
Exclusive insurance leads (form-fill or live transfer) come from a single qualified prospect who has expressed intent โ€” and typically cost $15โ€“$50+ per lead. LeadsPlease insurance lists are a mailing list of consumers who match your demographic and intent criteria. They're ideal for high-volume direct mail, email, and telephone prospecting at a fraction of the cost โ€” typically under 15ยข per contact.
Yes! LeadsPlease offers a full direct mail service โ€” we can design, print, and mail your insurance postcards and letters. You get the list and the mailing handled in one place. See Direct Mail options →

Happy Customers Growing their Insurance Business with LeadsPlease