Every Door Direct Mail

What is Every Door Direct Mail?

Every Door Direct Mail (EDDM) is a direct mail service, offered by the United States Post Office (USPS) that allows you to send mail to every home, and every address in a particular area.

Every Door Direct Mail is used by small businesses that want to send mail to every address in a particular carrier route or zip code.

Some people refer to this type of mailing as a ‘Saturation’ mailing.

Why EDDM works for some small businesses

EDDM Mailings are very popular with small businesses for these main reasons:

• Great, cost-effective pricing, if you purchase a whole direct mailing campaign – Marketing Flats (ex. Postcard) cost $0.20 per piece (USPS Website)
• You can mail to entire postal Routes
• No special mailing permit required
• Option to pay with a bulk mailing permit

How the USPS Every Door Direct Mail (EDDM) program works

These are the steps to create an EDDM campaign with the Post Office:

1. Design your direct mail piece
2. Print all your direct mail pieces
3. Go online and use the EDDM tool to select a list of residents/businesses that you want to send your mail to.
4. Pay for your list and postage on the USPS website
5. Go to a Post Office and drop off your direct mail pieces
6. The Post Office will deliver your direct mail

Pros and cons of using USPS EDDM

EDDM isn’t for everyone.

It’s laborious and very time consuming. But, if you stick with it, and don’t mind mailing your advertisement to everyone in your area, then it might be for you.

Advantages of using EDDM

• Great, low pricing, if you purchase a whole direct mailing campaign – Marketing Flats (ex. EDDM Postcard) cost $0.20 per piece (USPS Website)
• You can mail to entire postal Routes
• No special mailing permit required
• Option to pay with a bulk mailing permit

Disadvantages of using EDDM

• It’s a long, laborious process
• No ability to purchase a mailing list on it’s own. You have to purchase a whole direct mail campaign, which includes a list.
• Cannot keep the mailing list.
• You are responsible for designing your direct mail piece. The Post Office doesn’t offer any Postcard design assistance
• You have to Print your direct mail pieces yourself or with a Printer
• USPS EDDM tool is hard to use; if you’re not a computer whiz, it might not be for you.
• No online Chat assistance
• Long wait for Customer Service assistance by phone

USPS EDDM Lists versus LeadsPlease Mailing Lists

LeadsPlease Direct Mail Services

Yes! LeadsPlease offers full service Direct Mail marketing campaigns, where we print and mail your mailers for you. We help you connect with your target audience with high-quality, professional direct mail and indicia.

We use USPS postage rates and offer Standard Class postage and First-Class mail.

For more information and pricing, please visit our Direct Mail page.

Response Rates for Direct Mail Marketing

Response rates vary greatly and depend on a lot of factors.

According to a recent article by EINPresswire, the average direct mail response rates are between 2.7-4.4% .

That means that for every 100 direct mail pieces that you mail through the postal service, you can expect a response rate from ~2-4 recipients. Now that’s a great return on investment ! And don’t forget, this number doesn’t even take into account how many repeat customers you might gain. Gaining even one new customer who turns into a loyal repeat customer, is a big win.

According to the Postary (Postcard Marketing & Direct Mail Platform), the average response rate of the direct mail is around 2.7% – 4.4%EINPresswire

For more information about direct mail marketing, please visit our Direct Mail Marketing page.

Every Door Direct Mail FAQs

How do I get a mailing list from the Post Office?

Technically, you cannot purchase mailing list from post office. But, if you want to send a direct mail campaign and use the Post Office’s EDDM service, it includes a mailing list.

Here’s how to get a mailing list from the post office with the purchase of an EDDM campaign.

What is a USPS Mailing List?

An Every Door Direct Mail List is a list of names and US postal mailing addresses, that are used for marketing purposes.

USPS mailing lists are commonly divided into the following categories:

1. Consumer Mailing Lists (Residential)
2. Business Mailing Lists
3. Saturation Mailing Lists (All Addresses in an area)
4. New Homeowner Mailing Lists
5. New Mover Mailing Lists

Can I buy a mailing list from my local Post Office?

Technically, no; you cannot purchase a mailing list from Post Office.

According to the USPS website:

The Postal Service does not keep a database of residential or business customers and does not sell address lists.

USPS Business Mail 101

The post office, does however, offer a paid service called EDDM (Every Door Direct Mail), which include USPS mailing lists.

If the U.S. Postal Service doesn’t sell mailing lists, how do I buy a List?

LeadsPlease provides targeted, accurate mailing lists to local businesses through our quick and easy-to-use online tool.

To buy a mailing list, please visit our Consumer Mailing List and Business Mailing List pages, or give us a call. We will be happy to help you!

Can I add specific demographics to my List?

If you buy a Consumer Mailing List from LeadsPlease, you can add demographics to your List (ex. Age range, Household Income, Gender, Interests & Hobbies etc).

However, if you choose to buy an EDDM List, you cannot add demographics. By it’s very nature, an EDDM List includes ‘all’ households in an area, regardless of demographics.

Are PO Boxes included in the mailing lists?

If you get a LeadsPlease Consumer Mailing List, you can choose to include or exclude PO Box addresses.

If you print and mail my Mailers, can I choose my drop-off date?

Yes!

Do all your Lists include Email Addresses?

You can choose to add Email Addresses to your List.

We offer 3 List Options:

1. Direct Mail
2. Direct Mail + Email
3. Direct Mail + Email where available

For more information & pricing please visit this page : Buy Email Lists

What does NCOA mean?

NCOA is a term used by the U.S. Postal Service and Printers to describe the software that is used to update changes to mailing addresses. NCOA stands for "National Change of Address".

What is the USPS change of address process?

When a household or a business move, they need to update their new mailing address with the United States Postal Service.

People and businesses can update their change of address on the USPS website: Official USPS Change-of-Address

If you want to receive mail at your new address, you must submit your change of address with the USPS. If you don’t notify the USPS of your change of address, you won’t receive mail at your new address.

How much does it cost to get an Every Door Direct Mail List?

On average, it costs ~ $125.00 . The cost depends on the following:

• Type of list you need
• How many addresses you want
• Vendor you purchase the list from
• Accuracy of the list

LeadsPlease Consumer Mailing Lists start at $99.50 for 1,000 Names & Addresses. Click here for more Pricing.

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Other Helpful Resources

• Consumer Mailing Lists
• Business Mailing Lists
• New Homeowner Mailing Lists
• New Mover Mailing Lists
• Buy Email Lists
• USPS Change of Address | Guide